OUR PROCESS



PRODUCTION PROCESS

The animation production process is made up of several steps and requires a lot of time, effort, and planning.

Concept

Script

Storyboard

Voice Over & Music

Animatic

Style

Styleframes & Characters

Animation


CONCEPT

First is the concept phase. Before ironing out the details, it’s important to have a clear idea of your goals and what the end product should look like.

SCRIPT

The script is a critical element of any animated video. Effective animated productions should be concise, comprehensive, and easily-digestible.


STORYBOARD

A storyboard is a series of sketches that visualize each individual scene of the video. This serves as a foundation for animators to refer to and build when creating the video. The storyboard will also help to establish the style of the video.

VOICE OVER & MUSIC

Voice acting is an important aspect of animated video production. The right voice and delivery can go a long way in effectively delivering your message to your target audience.

ANIMATIC

Animatics are moving storyboards. While that may just sound like a video, it’s essentially the halfway point between a storyboard and a finalized animated video.

STYLE

What do you want your video to look like? Before beginning production, you need to establish an artistic direction for the video.

STYLE FRAMES & CHARACTERS

Style frames are fully fleshed out drawings of a few scenes from your video. Everything from colors to character design is established during this stage.

ANIMATION

The final step in creating an animated video is, of course, the animation itself. This is when the script is brought to life through motion graphics and animation.




WHAT MAKES A GOOD ANIMATED VIDEO?

A good video gives you a lot of versatility. They can be tailored toward social media, landing pages, email strategies. But regardless of the specifics of your video strategy, there are three crucial aspects all high-quality animated videos require to be effective:

Clarity: Videos are all about delivering your message in effective and compelling ways, and you can’t do that with a confusing piece. Your video's script should be as clear and concise as it is thorough. Never try to cover more ground at the expense of clarity.
Quality: Your videos – and any piece of content you release, to be honest – represent your brand and products. Whether you go live-action or animation, your piece’s visual quality should be top-notch to avoid sending the wrong message to potential customers.
Customization: Regardless of the style you go for, your animated video should feel unmistakably yours. A generic-looking piece is easy to forget and could end up benefitting your competitors more than you.

OUR CLIENTS